Mattel Reclaims DC Toy Licensing Rights from Warner Bros.

Mattel has secured a multiyear licensing agreement with Warner Bros. Discovery, regaining the rights to develop and market a wide range of DC-themed toys, including action figures and collectibles featuring iconic characters like Batman, Superman, Wonder Woman, The Joker, and Harley Quinn, effective in the second half of 2026. This agreement marks a significant return for Mattel, which lost similar rights to competitors six years ago but continued to produce DC-themed products aimed at younger audiences. The collaboration is expected to enhance Mattel's offerings across various media, including publishing, animation, and film, aligning with Warner Bros. Discovery's plans for DC's future storytelling. Despite a slight decline in overall sales, Mattel's stock performance has improved, reflecting optimism about this new partnership as it positions itself against competitors like Hasbro. Financial details of the agreement remain undisclosed, but it is anticipated to bolster Mattel's market presence and sales potential in the competitive toy industry. Executives from both companies expressed enthusiasm for this partnership, emphasizing their commitment to engaging fans and collectors of all ages.