Starbucks Discontinues Oleato Coffee Line

Starbucks is discontinuing its controversial olive oil-infused Oleato drinks less than a year after their nationwide launch, effective November 7. This decision is part of a broader strategy to simplify the company's complex menu under new CEO Brian Niccol, although the decision to remove the Oleato line was made prior to his appointment. The Oleato beverages, which combined Starbucks coffee with Partanna extra virgin olive oil, garnered mixed reactions from consumers, with some praising their taste while others reported stomach issues. Initially launched in Italy in early 2023, the drinks were introduced to U.S. markets in January 2024 but failed to gain consistent popularity. The discontinuation also includes the removal of toffee nut syrup, aligning with the company's aim to streamline operations and enhance customer service. Oleato drinks will remain available in select international locations, including Italy, Japan, and China.