Netflix plans to expand into video podcasts

Netflix is actively exploring the addition of video podcasts to its platform as part of a broader strategy to attract content creators, especially those popular on YouTube. Co-CEO Ted Sarandos indicated that as video podcasts gain popularity, it's likely some will appear on Netflix, blurring the lines between podcasts and talk shows. The company has already begun licensing creator-led content such as Ms. Rachel and comedy specials like Kill Tony, emphasizing its appeal as a platform for premium storytelling and robust monetization. Sarandos argued that Netflix offers creators opportunities to reach wider audiences and undertake more ambitious projects with less risk compared to user-generated content models found on other platforms. This move positions Netflix in direct competition with YouTube and Spotify for both creators and audience attention. Netflix is looking beyond traditional sources, seeking the next generation of talent from various backgrounds, empowered by modern content creation tools.