Paige Spiranac Launches 31 Days of Halloween Costumes on New Platform

Paige Spiranac, the golf influencer and former professional golfer, is once again launching her popular "31 costumes in 31 days" Halloween campaign starting October 1, featuring all new costumes without repeats from the past two years. She shares exclusive content through her subscription-based Passes account, offering various membership tiers that provide access to her costume reveals, live streams, and personalized golf lessons. Spiranac has built a large social media following, with millions of followers across Instagram, TikTok, and X, and remains a notable figure in golf culture, having made a cameo in Happy Gilmore 2 and voiced opinions on sports fan behavior. Her Halloween tradition, which began in 2023 on a now-defunct site, has become a significant annual event embraced by fans, blending creative costume displays with her ongoing presence in golf and social media. Despite some criticism over her use of subscription platforms, Spiranac defends the model as a smart business move that allows her to connect with her community and create diverse content. The tradition is seen as a reliable seasonal highlight, comparable to pumpkins and scary movies, and fans eagerly anticipate her new costume reveals each year.