PepsiCo Unveils New Global Brand Identity First in 25 Years

PepsiCo has unveiled its first new corporate brand identity in nearly 25 years, reflecting its evolution into a modern, consumer-focused, and sustainability-driven company. The refreshed identity centers on a new "P" logo symbolizing the company's legacy and core values such as consumer centricity, sustainability, and quality, accompanied by a color palette inspired by natural elements and a smile motif emphasizing its mission to create "more smiles with every sip and every bite." Despite its vast portfolio of over 500 brands, only 21% of consumers could name a PepsiCo brand other than Pepsi, prompting the company to shift from a "house of brands" to a "branded house" approach to unify its identity. This rebranding aligns with PepsiCo's broader strategy to accelerate growth, improve efficiency, and deepen consumer connections under its pep+ sustainability agenda. The new identity will gradually roll out across packaging, digital platforms, workplaces, and social media, signaling PepsiCo's ambition for positive global impact and a more visible corporate presence by 2025 and beyond. CEO Ramon Laguarta described this transformation as a marker of the company's expanded reach and commitment to innovation, sustainability, and consumer-centric values.