Canva Teams Subscription Prices Surge 300%

Canva is facing significant backlash from users after announcing a price increase for its Teams subscription, with some customers experiencing hikes of over 300%. In the U.S., the annual fee for up to five users will jump from $120 to $500, although a 40% discount will temporarily lower the cost to $300 for the first year. The price surge is attributed to the rollout of new generative AI features, which Canva claims enhance the product's value. Users in Australia will see similar increases, with costs rising dramatically from AUD 480 to AUD 2,430 for teams of five. The changes, which are affecting existing customers who had locked in lower rates, align with Canva's strategic shift towards a more comprehensive suite of AI-driven tools. Many long-time users are considering switching to competitors like Adobe due to the steep price increases, raising questions about whether the new features justify the costs.