Eddie Hearn Critiques UFC's Promotion Model, Calls MMA 'Poor Relative' to Boxing

Boxing promoter Eddie Hearn has criticized the UFC's promotional model, arguing that the organization prioritizes its own brand over developing individual fighters into recognizable superstars. Hearn contends this approach leaves most UFC athletes lacking the global recognition seen in top boxers, claiming the promotion's few breakout stars are exceptions in an otherwise cyclical landscape. He believes boxing excels at allowing fighters to build their own brands, which engages fans more deeply than the UFC's current strategy. Hearn also described MMA as a 'poor relative' to boxing, citing the latter's stronger digital presence and narrative control. He points to Conor McGregor's era as a rare period when UFC fighters rivaled the organization's brand in popularity, suggesting such moments are now rare. Ultimately, Hearn sees fundamental flaws in Dana White's management, which, he argues, stifles star power in the UFC.