ONE Development, Amr Diab Launch UAE's First AI-Driven Musical Boutique Hotel

ONE Development, in partnership with Egyptian music superstar Amr Diab, has launched DO Boutique Hotels, a revolutionary hotel chain in the UAE that integrates music, design, and artificial intelligence (AI) to create unique hospitality experiences. This initiative, dubbed ONE/AD, aims to redefine the hospitality industry by offering spaces that blend luxury with inspiration, wellness, and creativity. Ali Al Gebely, founder of ONE Development, emphasized that music serves as a universal language that connects guests with their creative rhythms, enhancing their experience. The new hotel chain is expected to support the UAE's Tourism Strategy 2031 and boost local economies by attracting increased investment. Diab noted that the hotels will foster meaningful connections through innovative design and cultural experiences. With the global travel industry on the rise, DO Boutique Hotels is poised to become a significant player in the market.