B&M Appoints International Retailer Tjeerd Jegen CEO

B&M has appointed Tjeerd Jegen as its new chief executive, effective mid-June, succeeding interim CEO Mike Schmidt and following Alex Russo's retirement earlier this year. Jegen brings over 25 years of international retail experience with leadership roles at companies including Ahold Delhaize, Metro, Tesco, Woolworths, HEMA, and Takko Fashion. He will be tasked with turning around B&M after a challenging period in the UK business, which led to multiple profit warnings and a significant drop in the retailer's share price. The company highlighted Jegen's strategic insight, customer-centric approach, and strong track record of driving growth and transformation across Europe, Asia, and Australasia. B&M chair Tiffany Hall emphasized his ability to help the company build on its strong foundations and drive growth through operational excellence and a focus on value retail. Jegen expressed his passion for value retail and commitment to working with the team to advance the business during this pivotal time.