Dine Brands opens first dual-brand Applebee's-IHOP in Seguin

Dine Brands Global has opened the first dual-branded Applebee's and IHOP restaurant in Seguin, Texas, creating a unique dining experience that allows customers to order from both menus at any time of day. This location features distinct dining areas, with a full bar for Applebee's offerings and IHOP's signature booths, alongside exclusive menu mashups like the Buffalo Chicken Omelette and Ultimate Breakfast Burger. CEO John Peyton highlighted the historical significance of both brands and expressed excitement about the potential for expansion, with plans to open 12 to 15 additional dual-branded locations by the end of 2025. The restaurant model has seen international success, with existing locations in Canada, Mexico, and the Middle East generating significantly higher revenue compared to single-brand units. Local leaders in Seguin praised the opening, noting it fulfills community demand for name-brand dining options. Franchisee Ramzi Hakim Group plans to further capitalize on this model, indicating that Seguin is just the beginning of a broader rollout.