The 76th Primetime Emmy Awards saw a significant ratings boost, drawing nearly 7 million viewers, a 54% increase from the previous record low in January. The Japanese period drama 'Shogun' achieved remarkable success, winning a record 18 Emmy Awards, including Outstanding Drama Series and acting awards for Hiroyuki Sanada and Anna Sawai. Japan celebrated this achievement as a cultural milestone, with government officials highlighting the show's high percentage of Japanese dialogue and Sanada's role in production. Additionally, another Japanese series, 'Blue Eye Samurai', won for Best Animated Program. The success of 'Shogun' reflects Japan's growing influence in global entertainment, prompting the government to encourage more international projects from Japanese creators. These victories are part of a broader trend showcasing Japan's rising prominence in culture and tourism.