Lamborghini Reports Record Sales in 2024

In 2024, Lamborghini achieved a historic milestone by delivering 10,687 cars, marking a 6% increase from the previous year and solidifying its position as a leader in the luxury supercar market. The United States continued to be Lamborghini's largest market, with a 23% rise in registrations, while other key markets like Germany and Japan also showed significant growth. The demand for the Revuelto model has surged, leading to a waiting list extending to 2027, and the Urus remains a crucial contributor to sales, sold out until 2026. Despite the record-breaking performance, production of the new Temerario model has yet to begin, as it awaits the completion of the Huracan's production. The positive sales figures reflect Lamborghini's successful strategy of balancing supply and demand while appealing to both loyal and new customers. Overall, 2024 marked a year of continuous growth for Lamborghini, reinforcing its commitment to innovation and sustainability in luxury automotive design.