Los Angeles Rams Prepare for 2024 NFL Season

The valuation gap between the Los Angeles Rams and Los Angeles Chargers has widened to $2 billion, primarily due to stadium economics. Rams owner Stanley Kroenke's $5 billion investment in SoFi Stadium, which he owns and operates, grants the Rams about 85% of suite and sponsorship revenue and all non-NFL event revenue, leaving the Chargers with a mere 15% share. This disparity in revenue streams is a significant factor in the Rams' $8 billion valuation compared to the Chargers' $5.83 billion. Additionally, the Rams benefit from events like Taylor Swift's concerts, which generate substantial revenue from non-NFL events. On the field, the Chargers made headlines by signing Jim Harbaugh to an $80 million, five-year contract following his national championship win with the University of Michigan. As the Rams gear up for the 2024 season, they aim to overcome the loss of defensive star Aaron Donald and reclaim the NFC West title from the San Francisco 49ers.