Threads Introduces Reply Limits, Custom Feeds Across Platform

Meta's Threads has introduced significant updates aimed at enhancing user control and engagement on the platform, which has surpassed 320 million monthly active users. Key features unveiled include the ability for users to add up to ten topics of interest to their profiles and limit replies and quote posts to followers only, designed to mitigate spam and promote meaningful conversations. The platform's shift to custom feeds and personalized content is seen as a direct response to competitors like X and Bluesky, which have gained popularity for their user-centric features. These enhancements reflect Threads' strategy to foster community engagement while addressing user feedback about unwanted interactions. Analysts view these updates as a crucial step for Threads to solidify its position in the evolving social media landscape. Meta emphasizes that posts with tagged topics generally receive more views, although specific data to support this claim has not been provided.