Former Man United Director Dan Ashworth Joins FA as Chief Football Officer

Dan Ashworth has returned to the Football Association (FA) as its first chief football officer, a newly created role that grants him strategic oversight of both England's men's and women's national teams. His appointment follows a brief and costly tenure as Manchester United's sporting director, which lasted only five months before his dismissal, a move later described as a mistake by United co-owner Sir Jim Ratcliffe. Ashworth's new responsibilities include leading the high-performance strategy, collaborating with technical directors, and overseeing a major upgrade of St George's Park ahead of England co-hosting UEFA Euro 2028. Previously, Ashworth held influential roles within the FA and Premier League clubs, contributing to England's success at youth levels and Brighton's rise. FA CEO Mark Bullingham praised Ashworth's influence and commitment to English football, expressing enthusiasm about his return. This role marks a significant opportunity for Ashworth to rebuild his reputation after a turbulent period in club football management.