'Protector' App Gains Popularity After Assassination of CEO

The Protector app, described as 'Uber with guns,' allows users in New York City and Los Angeles to book on-demand armed security personnel, primarily comprised of former military and law enforcement officers. Following the assassination of UnitedHealthcare CEO Brian Thompson, the app gained significant attention, skyrocketing to the third highest-ranking free app on the Apple App Store. Users can customize their security experience by selecting the number of guards, vehicles, and uniforms, with services starting at $200 per hour. The app aims to address rising safety concerns among wealthy professionals, promoting itself through viral marketing that dramatizes potential scenarios where its services could have prevented violence. Additionally, Protector is not available on Android devices, limiting access to iOS users only. The founder, Nick Sarath, emphasizes the app as a solution for personal safety in a world where traditional law enforcement may fall short.