Apple Vision Pro Faces Competition in AI and XR

Apple's Vision Pro, released a year ago, has seen various applications and updates, particularly in enterprise and medical fields. Despite initial shortcomings, it has transformed into a powerful device for immersive experiences, like virtual environments and medical training, although it still faces challenges in mass adoption due to its high price tag. Meanwhile, competitors like Amazon and Meta are advancing in AI and mixed reality, with Amazon launching a major update to Alexa and Meta focusing on AI-enabled smart glasses. Apple's focus on enterprise mixed reality with Vision Pro contrasts with its lag in the AI domain, notably with Siri. As Apple Vision Pro marks its first anniversary, expectations rise for future improvements, especially with the upcoming visionOS 3. The device's potential in transforming work and medical environments highlights its innovative applications, yet underscores the need for continued development.