Lacoste Replaces Crocodile With GOAT To Honor Djokovic

Lacoste is honoring tennis star Novak Djokovic with a limited-edition capsule collection that replaces its iconic crocodile logo with a goat, symbolizing Djokovic as the "Greatest of All Time". This collection, unveiled at Lacoste's flagship store on Fifth Avenue in New York, includes five pieces: a polo, T-shirt, tracksuit jacket, cap, and trousers, each featuring the special GOAT logo. Djokovic, a Lacoste ambassador for over eight years, has won 12 Grand Slam titles during this partnership, making the tribute especially meaningful. Lacoste's CEO Thierry Guibert highlighted Djokovic's tenacity, mindset, and values, which have elevated the brand alongside his achievements. The collection also pays homage to René Lacoste's legacy, who earned the nickname "Crocodile" after winning the US Championships in the 1920s and invented the polo shirt on American soil. This initiative blends Lacoste’s heritage with contemporary celebration of Djokovic’s extraordinary career as the US Open unfolds.