Matthew Choi, a Texas-based fitness influencer, has been disqualified from the 2024 New York City Marathon and banned from all future races after violating competition rules by running with a camera crew on electric bikes. The New York Road Runners (NYRR) stated that Choi's actions obstructed other runners and disrupted the event, leading to his official disqualification and a lifetime ban. Choi, who completed the marathon in 2:57:15, expressed remorse for his behavior, admitting he was selfish and acknowledging the consequences of his actions on fellow competitors. His apology included an admission that his filming endangered others and obstructed access to water stations. The incident has ignited a debate about influencer culture in competitive sports, with mixed reactions from the running community and social media. Following the controversy, Choi lost a sponsorship deal with sportswear company Runna and faces significant fallout in his influencer career.