Jaguar Unveils Type 00 Concept Car

Jaguar has unveiled the Type 00 concept car, marking a significant step in its rebranding efforts amidst recent criticism of its 'woke' advertising campaign. The Type 00, designed to preview a forthcoming four-door production GT, boasts a striking two-door coupe design with butterfly doors and a rear hatch that lacks a window, utilizing cameras instead. This concept car rides on Jaguar's new JEA electric platform, targeting a range of 478 miles (770 km) and a rapid charging capability of adding 200 miles in just 15 minutes. The design highlights include a modern aesthetic with a minimalist front grille, slatted rear fenders, and a luxurious interior featuring deployable technologies. Jaguar's new branding aims to redefine its identity as a luxury automaker with a focus on electric vehicles, despite ongoing debates about its marketing approach. The Type 00 is seen as a bold move to establish a fresh image for Jaguar as it transitions toward an all-electric future.