The 2024 Paris Olympics kicked off with a star-studded Prelude to the Olympics event on the eve of the opening ceremony, featuring celebrities such as Zendaya, Snoop Dogg, and Serena Williams. Co-hosted by notable figures including Charlize Theron and Pharrell Williams, the event celebrated the intersection of arts, sports, and fashion while aiming to reintroduce arts competitions to the Olympics. The festivities took place at the Fondation Louis Vuitton, showcasing glamorous fashion and interactive games. Participants enjoyed performances and engaged in various activities, reflecting the spirit of the Games. The opening ceremony is set to officially commence on July 26, 2024, and will be streamed live for viewers worldwide. LVMH played a significant role in the event's organization, emphasizing its commitment to blending luxury and sports culture.