SXSW Leadership Change: Hugh Forrest Out, Jenny Connelly Takes Lead

Hugh Forrest, a key figure at South by Southwest (SXSW) for over 35 years, has departed the organization following a board decision to appoint Penske Media Corporation executive Jenny Connelly as the new director in charge. Forrest, who was president and previously co-president, stated his exit was not voluntary and comes amid a significant restructuring at SXSW, which includes layoffs of at least ten other senior staff members across several divisions. The shakeup aligns with broader changes, including a shift to a more consolidated seven-day format for the 2026 festival and logistical challenges posed by the multi-year closure of the Austin Convention Center, necessitating the dispersal of events throughout Austin. SXSW has also faced recent controversies, notably protests over its sponsorship ties, prompting the removal of military and weapons manufacturers from upcoming sponsor lists. The leadership transition and staff reductions mark a pivotal moment for the influential festival as it navigates ownership changes and operational disruptions. Forrest leaves behind a legacy of shaping SXSW's growth and reputation, especially through its technology and interactive programming.