Viña Cono Sur Sees Surge in Asian White Wine Demand

Viña Cono Sur is adapting to a global shift towards lighter drinking experiences, especially in Asian markets, where its white wines are witnessing significant growth. The IWSR's analysis highlights a notable increase in white wine consumption in Japan, with the proportion of drinkers rising from 72% in 2021 to 76% in 2024, indicating a strong market opportunity. María Urzúa from Viña Cono Sur notes that this trend aligns with their focus on value-driven brands, particularly in Pinot Noir and other white varieties. Meanwhile, in Germany, sommelier Stefanie Hehn is working to elevate the country's wine culture, showcasing local varietals like Riesling and Spätburgunder (Pinot Noir), which are becoming increasingly popular among consumers. Hehn emphasizes the importance of educating wine lovers about the quality and diversity of German wines as interest shifts from international to local options. In India, the role of sommeliers is evolving, with a growing interest in wine culture, but challenges remain regarding recognition and understanding of their expertise within the hospitality industry.