Amica Mutual Insurance has signed a multi-year partnership with the Boston Celtics to become the team's 'exclusive auto, home, and life insurance partner'. Starting in the 2024-25 season, the Amica logo will appear on the front of all Celtics jerseys, replacing VistaPrint. Both organizations emphasized their shared commitment to community service, with Amica planning to support the Boston Celtics Shamrock Foundation's efforts to improve access to high-quality early childhood education in underserved communities. The partnership was celebrated with an event outside TD Garden, where Celtics Governor Wyc Grousbeck jokingly referenced the deal funding Jayson Tatum's recent contract extension. Amica President and CEO Ted Shallcross expressed excitement about the collaboration, highlighting their common values and dedication to positive community impact.