Google Launches AI Ultra Subscription With Advanced Tools, Gemini Integration

At the Google I/O 2025 event, Google announced significant expansions to its AI offerings, including the launch of a new premium subscription tier called Google AI Ultra, priced at $249.99 per month. This tier provides users, especially creatives and professionals, with access to the most advanced AI models like Gemini 2.5 and Veo 3 for video generation, along with tools such as Flow for AI filmmaking and Whisk Animate for turning images into short videos. Google AI Pro, the rebranded version of its previous AI Premium plan, now includes early access to Gemini integrations across Google apps and enhanced features like a 1 million token context window and expanded capabilities in the Gemini app. Pixel devices will also receive updates soon, including Gemini Live integration and a new Material 3 Expressive redesign, with Google offering Pixel users a one-month free trial of Google AI Pro. These updates underscore Google's push to embed advanced AI across its ecosystem, aiming to provide users with faster, more powerful, and versatile AI tools for creative and productivity tasks. The new AI tiers and features are currently available in the U.S., with plans for international expansion.