Hyatt Plans Record Expansion with 138,000 Room Pipeline

Hyatt Hotels Corporation has announced a record pipeline of approximately 138,000 rooms by the end of 2024, supported by a strategic brand realignment into five distinct portfolios: Luxury, Lifestyle, Inclusive, Classics, and Essentials. This evolution aims to enhance guest satisfaction and drive owner returns, as stated by president and CEO Mark Hoplamazian. The recent acquisition of Standard International's brands, including The Standard and Bunkhouse Hotels, has added 22 open hotels and over 30 future projects, significantly boosting Hyatt's growth trajectory. The company has also expanded its Lifestyle Group under the leadership of Amar Lalvani, focusing on brand performance and identities. Recent openings have included lifestyle hotels in major cities, with more on the horizon, including the introduction of the new Hyatt Studios brand. This comprehensive expansion reflects Hyatt's commitment to delivering distinctive experiences and optimizing returns for property owners.