British Holidaymakers Face Up to £40 Daily Hidden Tourist Tax Abroad

British holidaymakers are facing a hidden 'tourist tax' in the form of expensive mobile roaming charges, with daily fees reaching up to £10 and bills sometimes soaring to £100. Travel expert Brenda Beltrán from Holafly highlights that many of these costs are avoidable by using eSIM technology, which allows travelers to download a digital SIM card before flying and connect instantly upon arrival without swapping physical SIM cards. eSIM plans offer significantly cheaper alternatives, such as unlimited data for a week in Turkey costing £24 compared to £70 with standard roaming, potentially saving tourists over £40 per trip. This digital solution also enhances security by reducing reliance on risky airport or hotel Wi-Fi. The growing use of eSIMs is seen as a practical travel hack for 2025, helping Brits avoid unexpected roaming charges and hidden fees abroad. Meanwhile, Oxford City Council is considering introducing a new accommodation levy to generate funds for local tourism, but this is unrelated to the roaming charge issue.