Actress Rashmika Mandanna Launches Fragrance Brand Dear Diary

Indian actress Rashmika Mandanna has launched her own fragrance brand called Dear Diary, marking her entry into entrepreneurship beyond her successful film career. The brand is deeply personal and inspired by Rashmika's own life experiences, aiming to evoke memories and emotions through scent, a theme she has frequently expressed as significant in her life. Dear Diary draws from her earlier digital series of the same name and features a debut collection of three fragrances—National Crush, Irreplaceable, and Controversial—each linked to meaningful moments in her journey. The brand blends Indian roots with contemporary influences, using ingredients like pink lotus, jasmine, and passionfruit, and was developed in partnership with The PCA Companies, a global brand accelerator. Rashmika has been intimately involved in the creative direction and scent formulation, positioning the brand as a narrative-driven offering that connects with consumers on an emotional level. This move reflects a growing trend of celebrities branching into personal ventures within the beauty and lifestyle sectors.