Tupperware Brands Corporation has filed for Chapter 11 bankruptcy protection amid ongoing financial struggles and decreased sales, which have been declining since 2018 due to increased competition and changing consumer habits. The company plans to continue operations while seeking court approval for a potential sale, as it aims to protect its iconic brand and modernize its operations. Tupperware's CEO, Laurie Ann Goldman, stated that the bankruptcy filing will provide essential flexibility for the company to adapt to a challenging macroeconomic environment and to enhance its digital transformation. Despite a brief resurgence during the COVID-19 pandemic, Tupperware has faced liquidity issues and significant financial losses, with estimated liabilities ranging from $1 billion to $10 billion. The firm, known for its direct sales model via Tupperware parties, has struggled to attract younger consumers and compete with eco-friendly alternatives. Tupperware's shares plummeted 75% this year, culminating in a trading suspension prior to the bankruptcy announcement.