Livvy Dunne Sparks Mixed Reactions with Rose Bowl Bathtub Campaign

Livvy Dunne recently gained attention for a bold bathtub photoshoot at the Rose Bowl football stadium as part of a new Fanatics Sportsbook campaign, where she posed nude in a soap-filled tub on the football field. The imagery drew comparisons from fans to Sydney Sweeney's earlier controversial bathwater soap ad with Dr. Squatch, though Dunne's shoot was noted for its open outdoor setting and playful tone. Despite mixed reactions, the campaign effectively captured public interest, amassing thousands of likes on social media and sparking conversations about advertising and athlete branding. Fanatics Sportsbook's marketing chief highlighted the collaboration with Dunne as a strategic effort to expand the brand's reach by using a national champion to engage both existing and new sports betting audiences. Dunne, a former LSU gymnast with a strong social media presence, continues to build her profile beyond athletics, leveraging her connection to the sports world and innovative advertising projects. The photoshoot underscores Fanatics Sportsbook's disruptive approach to sports marketing.