Oscars Feature Historic Ad Campaign Honoring Stunt Performers

During the 97th Academy Awards, a coalition of five major brands—Carnival Cruise Line, Kiehl’s, L’Oréal Paris, MNTN, and Samsung Galaxy—executed the largest multi-brand advertising stunt in Oscars history, honoring stunt performers. The campaign featured six high-octane commercials showcasing over 75 real-life stunt professionals performing daring feats like skydiving and high falls, all without CGI. Each ad was designed to integrate the brands' products into the action, with highlights including L’Oréal’s Samantha Win smashing through glass and Samsung's office brawl. Chris Denison, the stunt coordinator behind the initiative, described it as a 'love letter' to the often-unrecognized contributions of stunt performers to film. L’Oréal Paris emphasized the importance of celebrating women in cinema through this initiative, aligning with their ongoing efforts to empower female creatives. This unprecedented collaboration not only spotlit the stunt community but also created memorable moments for viewers during the prestigious awards ceremony.