DOJ Pursues Remedies in Google Antitrust Cases

The U.S. Department of Justice is seeking remedies in two major antitrust cases against Google. In the digital advertising case, Judge Leonie Brinkema previously found that Google's integration of its ad exchange and publisher ad server harmed competition, and a remedies trial, which may include forced divestiture and data-sharing, is set for September. Google argues that such measures would harm publishers, advertisers, and consumers, and plans to appeal. Separately, in the search monopoly case overseen by Judge Amit Mehta, CEO Sundar Pichai testified that government proposals to break up Google Search and force sharing of search data would severely damage innovation and Google's business model. The DOJ maintains these remedies are necessary to restore competition due to Google's dominant market position. Both cases have significant implications for the future of tech regulation and digital markets.