Toys R Us Plans 10 Flagships, 20 Holiday Pop-Ups

Toys “R” Us and partner Go! Retail Group plan to open 10 new flagship stores and 20 seasonal holiday shops across the U.S. — 30 locations in total — by the end of 2025. A 13,000-square-foot flagship at Grapevine Mills Mall in North Texas has already opened, and other confirmed or planned sites include Chicago Premium Outlets in Aurora, Westroads Mall in Omaha (targeted for Black Friday), Jordan Creek Town Center in West Des Moines, and Denver Premium Outlets in Thornton. The revival follows the chain’s 2017 bankruptcy and 2018 U.S. store closures and the brand’s subsequent relaunch under Tru Kids and WHP Global. The stores will blend shopping and play — with expanded toy assortments, arcade experiences and in-store events — aimed at recapturing holiday traffic and family shoppers. The expansion complements Toys “R” Us’s existing mall-in-store concepts, airport shops and international flagships.