WWE has filed for several new trademarks, including the ring name 'Harlem Lewis' and the iconic 'Austin 3:16' catchphrase. The trademark for 'Harlem Lewis' suggests a new talent might debut in NXT during its CW debut on October 1. The 'Austin 3:16' filing has sparked speculation about a possible return of Stone Cold Steve Austin, even though WWE has held this trademark since the late 1990s, requiring periodic renewals. WWE also filed for Shotzi Blackheart, indicating the wrestler might reclaim her old name. These trademark activities highlight WWE's strategy to maintain exclusive rights over its brands and potentially hint at future storylines or returns. Additionally, AEW has also been active in trademarking terms like Chris Jericho's catchphrase 'Hi guys!' and 'Shockwave' for a potential TV show.