Agentio Raises $12 Million in Funding

Agentio, a New York City-based startup specializing in an automated ad platform for YouTube creators, has successfully raised $12 million in Series A funding, led by Benchmark with participation from existing investors Craft Ventures and AlleyCorp, bringing its total capital to $16 million. The company aims to scale its creator network and enhance its platform capabilities, including integrating with additional social media channels starting in 2025. Agentio's platform simplifies the process of purchasing ad placements in creator content, leveraging proprietary AI technology for brand safety and performance measurement. With clients like DoorDash, Mint Mobile, and MasterClass, Agentio reported a significant increase in brand spending—averaging 2.35 times from Q3 to Q4 2024. The funding round reflects the growing interest in influencer marketing, highlighting Agentio's potential to transform ad buys into a more streamlined and efficient process. The company's CEO, Arthur Leopold, noted plans for product development and market expansion in the near future.