Dana White's Zuffa Boxing Plans Paramount+ Exclusive Streaming Deal Starting 2026

Zuffa Boxing, a new professional boxing promotion launched by TKO Group Holdings in partnership with Saudi entertainment conglomerate Sela, has secured a long-term media rights deal with Paramount+. Beginning in January 2026, Paramount+ will exclusively stream 12 Zuffa Boxing events, with select cards potentially simulcast on CBS and other Paramount platforms, aiming to expand in future years. The promotion is led by UFC President Dana White, Saudi Boxing Federation President Turki Alalshikh, WWE President Nick Khan, and Sela CEO Dr. Rakan Alharthy, who aim to modernize boxing by emphasizing competitive 50/50 matchups and creating a clearer championship structure similar to the UFC model. White envisions Zuffa Boxing as a testing ground for emerging talent, with a focus on producing future stars and improving the sport's organization and appeal to fans. The recent high-profile debut event featuring Canelo Alvarez vs. Terence Crawford marked a soft launch for the brand, signaling a significant push to redefine boxing’s media presence and fan engagement. This partnership represents a major step to elevate the sport’s visibility and accessibility, leveraging Paramount's multi-platform reach to bring boxing to a broader global audience.