Shein Removes Alleged Killer Luigi Mangione AI Model After Online Backlash

Shein, a Chinese-founded fast-fashion e-commerce platform, faced widespread backlash after a product listing featured an AI-generated model whose face resembled Luigi Mangione, the alleged assassin of UnitedHealthcare CEO Brian Thompson. The controversial image sparked outrage on social media, with critics questioning the ethics of using the likeness of an incarcerated individual without consent, especially one awaiting trial on serious charges including murder and terrorism. Shein responded by removing the image promptly and stated it is conducting a review to uphold its stringent standards, though the incident highlights broader concerns about AI's role in creating photorealistic models and the blurred lines of image rights. Online reactions reflected disbelief and moral unease over the paradox of Mangione, accused of violent crime, appearing as a model for a consumerist brand, underscoring societal contradictions in 2025. This is not the first time Shein has faced accusations of unethical practices, including plagiarism and forced labor allegations, and the company's use of AI-generated content continues to raise questions about accountability and consent. The incident has reignited debate about the implications of AI in fashion marketing and the need for clearer ethical guidelines.