Pete Davidson Launches 'Perfect Boyfriend' Campaign for Reformation

Pete Davidson has embraced a new role as the 'official boyfriend' of sustainable fashion brand Reformation, launching a campaign ahead of Valentine's Day. In the ads, Davidson portrays the ideal boyfriend, showcasing supportive behavior while interacting with his partner in the store, emphasizing his commitment to the role. The campaign features limited edition sweatshirts and boxer briefs designed to celebrate the 'boyfriend' theme, with Davidson showcasing his tattoo-free body after an extensive tattoo removal process. This initiative highlights Davidson's shift in public perception, moving from a tumultuous dating history to a more stable, relatable persona. The brand aims to redefine the boyfriend experience, contrasting Davidson's supportive character with the typical uninspired male shopping companion. With this campaign, Davidson is not only promoting Reformation but also showcasing a more polished image as he returns to the spotlight.