Campbell Soup Co. Becomes The Campbell's Company

Campbell Soup Company has received shareholder approval to change its name to The Campbell's Company, a move reflecting its expanded portfolio beyond soup products. CEO Mark Clouse emphasized that this change retains the company's iconic name while showcasing its diverse offerings, which now include well-known brands such as Goldfish and Rao’s pasta sauce. Despite the name change, the company reassured that its famous Campbell’s soup brand and packaging will remain unchanged. Soup still plays a significant role in the company's operations, generating over $1 billion in annual sales, although it now accounts for only 25% of total sales, down from over 40% in recent years. This rebranding aligns with a broader trend among food companies to simplify their corporate names and emphasize a wider range of products. The official name change will take effect after the necessary amendments are filed in New Jersey.