Apple's iPhone 16 Ban Implemented in Indonesia

The Indonesian government has banned the sale of Apple's iPhone 16 due to the company's failure to meet its investment commitments and the expiration of its local content certification (TKDN). Minister of Industry Agus Gumiwang Kartasasmita stated that Apple has only invested 1.48 trillion rupiah, falling short of the promised 1.71 trillion rupiah. The TKDN certification requires that at least 40% of the product's components be sourced locally, and Apple has not fulfilled this requirement. The company is reportedly pursuing an innovation development scheme to meet local obligations, which includes establishing Apple Academies in Indonesia. Until Apple resolves its investment shortfall and renews the TKDN certification, sales of the iPhone 16 will remain prohibited. This situation poses significant implications for Apple's market presence in Indonesia, especially following its recent success in the smartphone sector.