CJ ENM, Hakuhodo Launch Global Music IP Venture Chapter-I

CJ ENM, a major South Korean entertainment company, has partnered with Japanese advertising firm Hakuhodo to form a joint venture called Chapter-I, focused on expanding global music intellectual properties beyond Asia. Their first project, "Unpretty Rapstar: Hip Hop Princess," is a Korea-Japan co-produced survival show premiering in October, aiming to discover versatile global artists skilled in rap, dance, and music production. Chapter-I’s scope extends beyond TV production to include talent development, music production, content distribution, live performances, and merchandising, supporting CJ ENM’s global music business strategy. This collaboration combines CJ ENM’s expertise in content creation and talent development with Hakuhodo’s marketing and data-driven market solutions to drive innovation and growth in the international music industry. The venture is part of CJ ENM’s broader efforts to accelerate K-pop's worldwide expansion and build sustainable global music IPs. Additionally, Japanese studio Toho has acquired a 25% stake in CJ ENM’s U.S.-based producer Fifth Season, further supporting CJ ENM’s global entertainment ambitions.