Dior Unveils NYC Spa and Flagship Boutique

Dior has opened its first permanent U.S. spa on the top floor of its renovated flagship boutique at East 57th Street and Madison Avenue in New York City. The space, designed by Peter Marino, combines French luxury with advanced wellness technology and features exclusive treatments such as the 'Haute Couture' facial and New Look body treatment, both personalized through advanced skin diagnostics. The spa offers innovative modalities like microcurrent, LED therapy, cryotherapy, Icoone technology, and light therapy treatments developed with sleep experts. Custom fragrances by Francis Kurkdjian and a treatment room adorned with 40,000 hand-placed pieces of mother-of-pearl add to the unique experience. Dior leverages scientific partnerships, including work with Kyoto University's CiRA, to enhance the efficacy of its skincare offerings. The opening underscores Dior's commitment to expanding in the U.S. wellness market, providing an immersive blend of beauty, wellness, and science.