Pamela Anderson Launches Sonsie Skincare Brand with New Adapt Cream in New York

Pamela Anderson recently launched her vegan skincare brand Sonsie with a pop-up event in SoHo, New York, showcasing her new product, the Adapt Cream, which is designed to simplify skincare routines and features biodegradable packaging. Inspired by her garden, which she describes as a sanctuary for creativity and reflection, Anderson emphasizes sustainability and mindful beauty as core values of Sonsie. The launch event also highlighted Sonsie's partnership with Shopify through the Mindful Beauty Award, a $100,000 grant supporting female-founded beauty and wellness startups focused on mindfulness and sustainability. Anderson, who took creative control of Sonsie last year, has incorporated life lessons into the brand, promoting acceptance and self-care. Her personal style, featuring a floral off-the-shoulder dress by Magnolia Pearl and a signature bare-faced look, complements the natural, holistic ethos of her brand. Additionally, Anderson's recent change to a textured, strawberry blonde bob hairstyle reflects a blend of nostalgia and contemporary style, resonating with her longstanding public image.