TKO, Saudi Arabia Launch New Boxing Promotion

TKO, the parent company of UFC and WWE, has announced a multi-year partnership with HE Turki Alalshikh and Sela to launch a new boxing promotion aimed at revitalizing the sport. Executive leadership will be provided by UFC President Dana White and WWE President Nick Khan, who will oversee operations and management. The new venture will feature a structured system to develop talent, including access to the UFC Performance Institute and state-of-the-art production for events and broadcasts. This partnership is part of Saudi Arabia's broader investment in global sports, led by Crown Prince Mohammed bin Salman, and seeks to deliver world-class boxing experiences. Specific details on fighter signings and event schedules will be revealed in the coming months, with the first event planned for 2026. Alalshikh expressed optimism about the partnership's potential to disrupt the current boxing landscape and deliver high-quality events for fans.