HYBE America Launches Global Label Service, Appoints Key Executives

HYBE America has launched HYBE Label Service (HLS), its first global division dedicated to supporting the growth of its artists in international markets by streamlining services such as distribution, manufacturing, marketing, and promotion. Ryan Hyeong Woo Noh, previously Chief Strategy Officer, has been promoted to Chief Business Officer to lead HLS and oversee key business operations, reporting directly to HYBE CEO Jason Jaesang Lee and HYBE America CEO Isaac Lee. HLS comprises two divisions: Global Distribution, led by Mike Rittberg, who focuses on strategic distribution and market penetration; and Global Marketing and Promotion (M&P), headed by Mark Flaherty, responsible for maximizing artist exposure and fan engagement worldwide. Both executives bring extensive experience from their previous roles in major music companies and will report directly to Noh. This centralized support structure aims to enhance the global reach and success of HYBE's diverse roster of artists. The establishment of HLS marks a significant step in HYBE's strategy to strengthen its presence and operational efficiency in international music markets.