Jeep Partners Paramount in Major Mission: Impossible Campaign

Jeep has partnered with Paramount Pictures for the first time to feature the 2025 Jeep Wrangler 4xe in "Mission: Impossible – The Final Reckoning," with Tom Cruise's character Ethan Hunt driving the vehicle. The collaboration includes prominent product placement in the film and a 30-second commercial titled "Top-Down Inspection," which pays homage to a famous wire-drop scene from the original 1996 movie by showing customers suspended above a Jeep Wrangler. The ad campaign, designed to run across television, digital, and social media platforms, targets a broad audience through partnerships with major sports broadcasts like MLB, NBA, and PGA events. Jeep also showcases the Jeep Gladiator pickup, emphasizing the brand's adventurous, open-air driving experience in conjunction with the film's high-octane action. Executives from both Jeep and Paramount highlighted the natural fit between the brands, citing shared themes of adventure, capability, and thrilling experiences. The campaign aims to inspire viewers to embark on their own epic journeys this summer, leveraging the excitement around the final installment of the Mission: Impossible franchise.