Canelo Alvarez, Terence Crawford Build Superfight Hype Ahead September

Canelo Alvarez and Terence Crawford are set to face off in a highly anticipated super middleweight title fight on September 13 at Allegiant Stadium in Las Vegas, promoted by Dana White's TKO Group. Both fighters, four-division champions with impressive records, have engaged in a public promotional war of words, including a press conference altercation that some fans perceived as staged theatrics designed to boost hype for the Netflix-streamed event. Crawford, undefeated with 41 wins, has embraced the role of the heel, promising aggression and aiming to become the first three-time undisputed champion, while Alvarez, a seasoned boxer with 63 wins, seeks to entertain fans more than in his previous bouts. Despite the tension, insiders note that the promotional antics resemble pro wrestling theatrics, with calls for more authentic rivalries to attract casual viewers unfamiliar with boxing. The event will also feature Max Kellerman as part of the broadcast team, adding expert commentary to the spectacle. Both fighters acknowledge the challenge ahead, with Alvarez preparing for multiple fighting styles and Crawford confident in his ability to upset the established champion.