Addison Rae Launches Lucky Brand 2000s Denim Revival

Addison Rae has collaborated with Lucky Brand to co-create the Addison Ultra Low Rise Flare jeans, a modern reinterpretation of a popular early 2000s style from the brand's archives. Initially gifted archival jeans by Lucky Brand, Rae incorporated them into her wardrobe and performances, which led to deeper collaboration where she served as creative director, overseeing design details like a unique back patch, branded hang tag, and vintage fly label. The jeans are available in two washes, Hidden and Bare, and are priced at $129, accompanied by a campaign shot at the Million Dollar Theatre in Los Angeles that highlights Rae's creative involvement. Rae expressed that the project allowed her significant creative input, helping her express herself during an evolving artistic phase, and she resonated personally with the brand name Lucky. This collaboration marks a step beyond Rae's role as a fan to a hands-on designer and marketer, celebrating a Y2K denim aesthetic with fresh, collectible elements. The launch has been covered across fashion and entertainment outlets, emphasizing Rae's transition into design and the cultural significance of denim in pop history.