Central Cee Releases 'GBP' Featuring 21 Savage

Central Cee has released a new single titled 'GBP' featuring 21 Savage, ahead of his anticipated debut album 'Can’t Rush Greatness', set to drop on January 24. The collaboration showcases the unique styles of both artists, merging UK drill and US trap rap, with Central Cee rapping about his rise and ambition while 21 Savage brings his gritty storytelling to the track. The song was teased with a billboard campaign in London and premiered during a pop-up show in Atlanta. The accompanying music video, directed by Cole Bennet of Lyrical Lemonade, was also released simultaneously, highlighting the track's dynamic energy. 'GBP' is the third preview from the upcoming album, following two previously released singles. Central Cee's efforts to penetrate the US market have been notable, especially with past collaborations with major artists like J. Cole and Drake as he continues to build momentum leading into 2025.