Pronovias Partners Anthropologie to Transform US Bridal Fashion

Lace is experiencing a bold resurgence in 2025, evolving from its traditional lingerie origins into a versatile streetwear fabric embraced globally by designers like Rodarte, Chanel, and Isabel Marant, reflecting a broader trend towards emotional and intentional dressing. Indian designer duo Jigar & Nikita have introduced their 11°E collection, blending Eastern cultural heritage with contemporary global fashion, showcasing rich colors and innovative tailoring that challenge traditional norms in bridal and menswear. In the U.S., bridal fashion is transforming as Pronovias partners with Anthropologie to reach younger consumers who favor versatility and authenticity over formality, integrating bridalwear into everyday retail and expanding the bridal lifestyle category to include diverse products beyond dresses. Anthropologie has also expanded its bridal offerings significantly, responding to Gen Z brides' desire for multiple wedding outfits and comprehensive wedding-related fashion and accessories, supported by personalized omnichannel services. Meanwhile, Okada Manila is launching "Timeless," an exclusive event showcasing milestone celebrations that blend fashion, artistry, and bespoke hospitality, highlighting the growing intersection of fashion and celebratory events. Together, these developments illustrate a dynamic evolution in fashion where tradition meets modernity, and bridal and celebratory attire adapt to new cultural and consumer preferences.